Online Keyword Based Advertising: Impact of Ad Impressions on Own-Channel and Cross-Channel Click-Through Rates

Decision Support Systems - Netherlands
doi 10.1016/j.dss.2011.04.002
Full Text
Abstract

Available in full text

Date
Authors
Publisher

Elsevier BV

Related search

Loss Functions for Predicted Click-Through Rates in Auctions for Online Advertising

Journal of Applied Econometrics
EconomicsEconometricsSocial Sciences
2017English

Introducing of Online Channel and Management Strategy for Green Agri-Food Supply Chain Based on Pick-Your-Own Operations

International Journal of Environmental Research and Public Health
MutagenesisPublic HealthEnvironmentalHealthToxicologyOccupational HealthPollution
2019English

Impact of Online-Advertising on Consumers.

International Journal of Advanced Research
2017English

Channel Assignment in Multi-Channel Wireless Ad Hoc Networks

English

Optimizing Query Rewrites for Keyword-Based Advertising

2008English

Cluster-Based Multi-Channel Scheduling Algorithms for Ad Hoc Networks

2007English

A Study of Leakage Ratio for Increasing Performance of Online Keyword Search Advertising

Restaurant Business
TourismHospitality ManagementLeisure
2019English

The Impact of Online Sales in Centralized and Decentralized Dual-Channel Supply Chains

European Journal of Industrial Engineering
IndustrialManufacturing Engineering
2018English

Sell Through a Local Retailer or Operate Your Own Store? Channel Structure and Risk Analysis

Journal of the Operational Research Society
ManagementProbabilityMarketingUncertaintySimulationManagement ScienceStatisticsManagement Information SystemsModelingStrategyOperations Research
2016English

Amanote Research

Note-taking for researchers

Follow Amanote

© 2024 Amaplex Software S.P.R.L. All rights reserved.

Privacy PolicyRefund Policy