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A Reexamination of Cultural-Based Effects on Judgment: The Impacts of Consumer Involvement and Product Involvement
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
doi 10.1007/978-3-319-26647-3_44
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Date
January 1, 2016
Authors
Guohua Wu
Xin Liu
Jing Hu
Publisher
Springer International Publishing
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