Marketing in the 21st Century and Beyond: Timeless Strategies for Success2013 1 Edited by Bruce D. Keillor Marketing in the 21st Century and Beyond: Timeless Strategies for Success Santa Barbara, CA Praeger 2013 265 Pp. 978-1-4408-2852-2
Journal of Consumer Marketing - United Kingdom
doi 10.1108/jcm-07-2013-0635