(PDF) Strategic Marketing Revisited After September 11

Strategic Marketing Revisited After September 11

Symphonya. Emerging Issues in Management

doi 10.4468/2002.1.02lambin

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Abstract

Available in full text

Date

January 1, 2002

Authors

Jean-Jacques Lambin

Publisher

Universita degli Studi di Milano-Bicocca Symphonya Emerging Issues in Management

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