Markaya Duyulan Güven Ile Marka Sadakati İlişkisinde Marka Aşkının Aracılık Rolü: Starbucks Markası Üzerine Bir Araştırma (The Mediating Role of Brand Love in the Relationship of Brand Trust and Brand Loyalty: A Research on Starbucks as a Brand)
Journal of Tourism and Gastronomy Studies
doi 10.21325/jotags.2017.156
Full Text
Open PDFAbstract
Available in full text
Date
December 30, 2017
Authors
Publisher
Journal of Tourism and Gastronomy Studies