The LOGMAN Model: A Logical Brand Management Model

Journal of Product and Brand Management - United Kingdom
doi 10.1108/10610420410529726
Full Text
Abstract

Available in full text

Date
Authors
Publisher

Emerald

Amanote Research

Note-taking for researchers

Follow Amanote

© 2024 Amaplex Software S.P.R.L. All rights reserved.

Privacy PolicyRefund Policy