How Much Do Product Differentiation, Marketing Investments and Brand Equity Actually Affect Price? An Empirical Study in the Consumer Market

Developments in Marketing Science: Proceedings of the Academy of Marketing Science
doi 10.1007/978-3-319-24184-5_153
Full Text
Abstract

Available in full text

Date
Authors
Publisher

Springer International Publishing

Related search

How Well Does Consumer-Based Brand Equity Align With Sales-Based Brand Equity and Marketing-Mix Response?

Journal of Marketing
MarketingEconomicsInternational ManagementBusinessEconometrics
2017English

How Do Oil Price Shocks Affect Consumer Prices?

Energy Economics
EnergyEconomicsEconometrics
2014English

How Much Do Immigration and Trade Affect Labor Market Outcomes?

Brookings Papers on Economic Activity
AccountingManagementEconomicsEconometricsBusiness
1997English

How Do the Relational Investments Affect Relational Outcomes?

Journal of Applied Business Research
International ManagementBusiness
2013English

Reviewing the Concept of Brand Equity and Evaluating Consumer-Based Brand Equity (CBBE) Models

The International Journal of Management Science and Business Administration
2015English

Demand Under Product Differentiation: An Empirical Analysis of the US Wine Market*

Australian Journal of Agricultural and Resource Economics
AgriculturalEconomicsEconometricsBiological Sciences
2008English

Brand Gender and Consumer-Based Brand Equity on Facebook: The Mediating Role of Consumer-Brand Engagement and Brand Love

Journal of Business Research
Marketing
2019English

Consumer Shopping Behavior: How Much Do Consumers Save?

Journal of Economic Perspectives
EconomicsEconometrics
2009English

Measuring Brand Equity of Cosmeceuticals – A Case Using Consumer Based Brand Equity Model

Asian Journal of Pharmaceutical and Clinical Research
PharmacologyPharmaceutical Science
2017English

Amanote Research

Note-taking for researchers

Follow Amanote

© 2024 Amaplex Software S.P.R.L. All rights reserved.

Privacy PolicyRefund Policy