Is Your Product on the Right Side? The “Location Effect” on Perceived Product Heaviness and Package Evaluation

Journal of Marketing Research - United States
doi 10.1509/jmkr.46.6.725
Full Text
Abstract

Available in full text

Date
Authors
Publisher

SAGE Publications

Related search

Number-Location Bias: Do Consumers Correctly Process the Number on the Product Package?

Journal of Product and Brand Management
InnovationMarketingManagement of TechnologyManagementStrategy
2019English

To Help You Select the Right Material for Your Product

Chemical and Engineering News
Chemical Engineering
1947English

For the Right Equipment to Make Your Product, Call Pfaudler.

Chemical and Engineering News
Chemical Engineering
1967English

"Making Your Product Is Your Problem. De-Smelling It Is Ours." the Masking Marvels

Chemical and Engineering News
Chemical Engineering
1980English

One of Emery's Ten High-Quality Oleic Acids Is Precisely Right for Your Product.

Chemical and Engineering News
Chemical Engineering
1976English

Is Somebody Going to Give Your Product the 35th Degree?

Chemical and Engineering News
Chemical Engineering
1981English

Blame It on Hollywood: The Influence of Films on Paris as Product Location

Journal of Business Research
Marketing
2016English

Determining the Effect of Side Reactions on Product Distributions in RAFT Polymerization by MALDI-TOF MS

Polymer Chemistry
Organic ChemistryPlasticsBiochemistryPolymersBioengineeringBiomedical Engineering
2015English

The Effect of Strategic Flexibility Configurations on Product Innovation

European Journal of Management and Business Economics
ManagementFinanceBusinessOrganizational BehaviorMarketingHuman Resource ManagementInternational ManagementLeisureStrategyTourismHospitality Management
2018English

Amanote Research

Note-taking for researchers

Follow Amanote

© 2024 Amaplex Software S.P.R.L. All rights reserved.

Privacy PolicyRefund Policy