The Effect of Special Price, Shopping Pleasure and Willingness to Pay on Hedonic Purchase and Impulsive Buying in Suzuya Department of Store Banda Aceh, Indonesia
International Journal of Business Management and Economic Review
doi 10.35409/ijbmer.2020.3137
Full Text
Open PDFAbstract
Available in full text
Date
January 1, 2020
Authors
Publisher
Alpinus Publications