A Confirmatory Factor Analysis of the Source Model for Celebrity Endorsement

Pressacademia

doi 10.17261/pressacademia.2016116527

Full Text

Abstract

Available in

Date

March 30, 2016

Authors

Andini Nurdianti

Publisher

Pressacademia

Related search

Celebrity Endorsement Solving the Destination Marketing Puzzle

Atna - Journal of Tourism Studies

English

Analysis of Celebrity Endorsement Influence on Purchase Interest: The Case Study of a Skincare Product

The EUrASEANs: journal on global socio-economic dynamics

English

Confirmatory Factor Analysis

English

The Impact of Celebrity Endorsement on Consumer Buying Behavior

Advances in Social Sciences Research Journal

English

Confirmatory Factor Model of Hypertension

Computer Research and Modeling

Computational Theory

Computer Science Applications

English

Celebrity Endorsement, Brand Equity, and Consumer Purchasing Decisions

English

The Validation Process of the SILL: A Confirmatory Factor Analysis

English Language Teaching

English

Influence of Celebrity Endorsement of Advertisement on Students’ Purchase Intention

Journal of Mass Communication & Journalism

English

Celebrity Endorsement and Consumer Purchase Demeanor in Benin City

Journal of Marketing and Information Systems

English