The Persuasive Effects of Character Presence and Product Type on Responses to Advergames

Cyberpsychology, Behavior, and Social Networking - United States
doi 10.1089/cyber.2012.0012
Full Text
Abstract

Available in full text

Date
Authors
Publisher

Mary Ann Liebert Inc

Related search

Effects of Self-Transcendence on Neural Responses to Persuasive Messages and Health Behavior Change

Proceedings of the National Academy of Sciences of the United States of America
Multidisciplinary
2018English

Effects of Country-Of-Origin Stereotypes on Consumer Responses to Product-Harm Crises

International Marketing Review
MarketingEconomicsInternational ManagementBusinessEconometrics
2018English

Investors’ Reactions to Company Advertisements: The Persuasive Effect of Product-Featuring Ads

European Journal of Marketing
Marketing
2015English

US Food Company Branded Advergames on the Internet: Children's Exposure and Effects on Snack Consumption

Journal of Children and Media
CommunicationCultural Studies
2012English

Effects of YM-13650 on Type I to Type IV Allergic Reactions and Immune Responses in Animals.

Folia Pharmacologica Japonica
Pharmacology
1991English

User Responses to the Formats and Product Properties of Contents Advertised on Facebook

Korean Society for Emotion and Sensibility
2016English

Input Type Effects on Students’ Written Narrative Responses

Issues in Language Studies
2012English

Evaluating the Persuasive and Memory Effects of Viral Advertising

International Journal of Online Marketing
2013English

Effects of Intensive Therapy and Antecedent Hypoglycemia on Counterregulatory Responses to Hypoglycemia in Type 2 Diabetes

Diabetes
Internal MedicineEndocrinologyMetabolismDiabetes
2008English

Amanote Research

Note-taking for researchers

Follow Amanote

© 2024 Amaplex Software S.P.R.L. All rights reserved.

Privacy PolicyRefund Policy