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Research in Marketing Strategy

Journal of the Academy of Marketing Science - United States
doi 10.1007/s11747-018-0598-1
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Categories
MarketingEconomicsInternational ManagementBusinessEconometrics
Date

August 18, 2018

Authors
Neil A. MorganKimberly A. WhitlerHui FengSimos Chari
Publisher

Springer Science and Business Media LLC


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