Labor-Related CSR Communication: The Impact of Claim Types on Perceived Credibility, Skepticism, and Brand Trust

doi 10.31274/itaa_proceedings-180814-168
Full Text
Abstract

Available in full text

Date
Authors
Publisher

Iowa State University, Digital Repository

Related search

The Influence of Brand Communication, Brand Image, Brand Satisfaction, and Brand Trust on Brand Loyalty

2019English

Achieving Consumer Trust on Twitter via CSR Communication

Journal of Consumer Marketing
MarketingInternational ManagementBusiness
2017English

The Interference Effect of Perceived CSR on Relationship Model of Brand Image

International Journal of Business and Management
2015English

The Role of Brand Awareness on Brand Image, Perceived Quality and Effect on Risk in Create Brand Trust

New Trends and Issues Proceedings on Humanities and Social Sciences
2016English

The Role of Perceived Justice in Building Brand Trust

International Journal of Marketing Studies
2013English

Influential Effects of Product Quality on Trust, Brand Passion and Perceived Value

2017English

The Perceived Risk and Trust in the Bank's Brand on the Mobile Banking User Vision

REUNA
2018English

The Impact of Product Innovation on Relationship Quality in Automotive Industry: Strategic Focus on Brand Satisfaction, Brand Trust, and Brand Commitment

Asian Social Science
ArtsFinanceHumanitiesEconomicsEconometricsSocial Sciences
2015English

Secondary Crisis Communication. A Question of Actual or Perceived Credibility?

Proceedings of the International Crisis and Risk Communication Conference
2019English

Amanote Research

Note-taking for researchers

Follow Amanote

© 2024 Amaplex Software S.P.R.L. All rights reserved.

Privacy PolicyRefund Policy