Logo Değişimlerinin Marka Bağlılığına Etkisi: Türkiye Converse Ve Fanta Araştırması (The Effects of Logo Changes on Brand Loyalty: A Research Converse and Fanta Brands in Turkey)

Journal of Business Research - Turk
doi 10.20491/isarder.2019.772
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Journal of Business Research - Turk

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