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Are Online Influencers Trustworthy? The Virtual Audience’s Response to Online Influencers’ Endorsement in China

World of Media. Journal of Russian Media and Journalism Studies
doi 10.30547/worldofmedia.3.2018.1
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Abstract

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Date

September 1, 2018

Authors
Fei Fan
Publisher

Faculty of Journalism, Lomonosov Moscow State University


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