A Brand Preference and Repurchase Intention Model: The Role of Consumer Experience

Journal of Marketing Management - United Kingdom
doi 10.1080/0267257x.2016.1150322
Full Text
Abstract

Available in full text

Date
Authors
Publisher

Informa UK Limited

Amanote Research

Note-taking for researchers

Follow Amanote

© 2024 Amaplex Software S.P.R.L. All rights reserved.

Privacy PolicyRefund Policy