Cause-Related Marketing in an Emerging Market: Effect of Cause Involvement and Message Framing on Purchase Intention

Journal of Database Marketing & Customer Strategy Management
doi 10.1057/dbm.2012.26
Full Text
Abstract

Available in full text

Date
Authors
Publisher

Springer Science and Business Media LLC

Related search

Cause-Related Marketing and Its Impact on Buying Intention

Theoretical Economics Letters
2019English

Cause-Related Marketing and Purchase Intention Toward Team-Licensed Products: Moderating Effects of Sport Consumers’ Altruism

Sustainability
DevelopmentManagementMonitoringEnvironmental ScienceRenewable EnergyEnergy EngineeringLawSustainabilityPlanningPolicyPower Technologythe EnvironmentGeography
2020English

Attention, Emotions and Cause-Related Marketing Effectiveness

European Journal of Marketing
Marketing
2015English

A Research on Consumer Preferences in Cause Related Marketing

İktisadi ve İdari Bilimler Fakültesi Dergisi
2016English

Customers’ Imprint About Cause Related Marketing Driven Through Experiential Marketing

Annals of Dunarea de Jos University of Galati. Fascicle I. Economics and Applied Informatics
2019English

Effectiveness of Social Media Marketing on Customer Purchase Intention

International Journal of Innovative Technology and Exploring Engineering
Mechanics of MaterialsElectronic EngineeringCivilStructural EngineeringElectricalComputer Science
2019English

The Impact of Perception Related Social Media Marketing Applications on Consumers’ Brand Loyalty and Purchase Intention

EMAJ: Emerging Markets Journal
2019English

Effect of Social Media Marketing Practices of Personal Care Brands on Consumer Purchase Intention

International Journal of Recent Technology and Engineering
EngineeringManagement of TechnologyInnovation
2019English

Tactical Considerations for the Effective Use of Cause-Related Marketing

Journal of Applied Business Research
International ManagementBusiness
2011English

Amanote Research

Note-taking for researchers

Follow Amanote

© 2024 Amaplex Software S.P.R.L. All rights reserved.

Privacy PolicyRefund Policy