Measuring the Financial Value of Marketing Strategy With Excess Stock Market Return

International Journal of Risk and Contingency Management
doi 10.4018/ijrcm.2014100101
Full Text
Abstract

Available in full text

Date
Authors
Publisher

IGI Global

Related search

Effect of Market Value Ratios on Stock Return the Islamic Stock Exchange

2019English

Stock Return Predictability With Financial Ratios

International Journal of Trade, Economics and Finance
2011English

Marketing Strategy and Building Brand Value on the Hungarian Market

Ekonomicko-manazerske spektrum
2019English

Stock Market Uncertainty and the Stock-Bond Return Relation

Journal of Financial and Quantitative Analysis
AccountingEconomicsEconometricsFinance
2005English

Stock Return Expectations in the Credit Market

International Review of Financial Analysis
EconomicsFinanceEconometrics
2018English

Bank Rating as a Tool of Marketing Strategy of Financial Market Participants

Marketing and Management of Innovations
2017English

Measuring the Added Value of Stock Recommendations

SSRN Electronic Journal
2017English

The Relationship Between Economic Value Added, Market Value Added and Return on Cost of Capital in Measuring Corporate Performance

Jurnal Manajemen Bisnis dan Kewirausahaan
2019English

Strategy Switching in the Japanese Stock Market

Journal of Economic Dynamics and Control
ControlApplied MathematicsOptimizationEconometricsEconomics
2013English

Amanote Research

Note-taking for researchers

Follow Amanote

© 2025 Amaplex Software S.P.R.L. All rights reserved.

Privacy PolicyRefund Policy