The Competition Between National Brands and Store Brands: Models, Insights, Implications, and Future Research Directions

Foundations and Trends in Marketing - United States
doi 10.1561/1700000029
Full Text
Abstract

Available in full text

Date
Authors
Publisher

Now Publishers

Related search

Competition Between Private Labels and National Brands in a Multichannel Retailer

2017English

Old Brands, New Brands, Neglected Brands

Journal of Brand Management
MarketingManagementStrategy
1998English

Strengthening the National Identity Through Brands

Advances in Economics and Business
2017English

The Relationship Between Fast Fashion and Luxury Brands

Global Marketing Strategies for the Promotion of Luxury Goods
2016English

Fighting Store Brands Through the Strategic Timing of Pricing and Advertising Decisions

European Journal of Operational Research
Information SystemsSimulationManagement ScienceManagementComputer ScienceModelingOperations Research
2019English

The Roles of Identity and Brand Equity in Organic Consumption Behavior: Private Label Brands Versus National Brands

Journal of Brand Management
MarketingManagementStrategy
2017English

The Strategic Positioning of Store Brands in Retailer - Manufacturer Bargaining

2000English

Consumer Preferences of Store Brands: Role of Prior Experiences and Value Consciousness

Journal of Targeting, Measurement and Analysis for Marketing
2009English

Corporate Brands and Social Brands: Co-Branding GM-Free and UK Supermarkets

International Studies of Management and Organization
ManagementInternational ManagementBusinessStrategy
2007English

Amanote Research

Note-taking for researchers

Follow Amanote

© 2024 Amaplex Software S.P.R.L. All rights reserved.

Privacy PolicyRefund Policy