(PDF) An Examination of the Profitability of Customers

An Examination of the Profitability of Customers Acquired Through Price Comparison Sites: Implications for the UK Insurance Industry

Journal of Direct, Data and Digital Marketing Practice - United Kingdom

doi 10.1057/dddmp.2010.37

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Abstract

Available in full text

Categories

Management of Technology

International Management

Date

January 1, 2011

Authors

Gary Robertshaw

Publisher

Springer Science and Business Media LLC

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