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Publications by A COUGHLAN

Private Label Positioning: Quality Versus Feature Differentiation From the National Brand

Journal of Retailing

English

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Price Sensitivity Versus Perceived Quality: Moderating Effects of Retailer Positioning on Private Label Consumption

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The Roles of Identity and Brand Equity in Organic Consumption Behavior: Private Label Brands Versus National Brands

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National Versus Private-Label Brands: Dynamics, Conceptual Framework, and Empirical Perspective

Journal of Business & Economics Research (JBER)

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Emerging Private Labels and Its Attributes: A Comparative Study Between Private Label Brand and Manufacturer Brand

International Journal for Research in Applied Science and Engineering Technology

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Positioning of Private Label Cheese Brands in the Republic of Serbia

Contemporary Agriculture

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Antecedents and Consequences of Private Label Brand Attitude in the Egyptian Retailers

المجلة العلمیة للإقتصاد و التجارة

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The Influence of Perceived Price, Perceived Quality, Brand Image, and Store Image on the Purchase Intention of Hypermart Private Label

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Identity, Positioning, Brand Image and Brand Equity Comparison.

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The Strategic Importance of Brand Positioning in the Place Brand Concept – Elements, Structure and Application of the Positioning Statement

Journal of International Studies

International Management

Political Science

Social Sciences

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