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Publications by A Lindgreen
Using Country of Origin in Strategy: The Importance of Context and Strategic Action
Journal of Brand Management
Marketing
Management
Strategy
Related publications
On the Origin of Strategy: Action and Cognition Over Time
Organization Science
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Organizational Behavior
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Forecasting Tourist Arrivals Using Origin Country Macroeconomics
Applied Economics
Economics
Econometrics
Demystifying Cultural Differences in Country-Of-Origin Effects: Exploring the Moderating Roles of Product Type, Consumption Context, and Involvement
Journal of International Consumer Marketing
Marketing
Management Information Systems
International Advertising Strategy in New Asia: A Country-Of-Origin Approach on Standardization vs. Customization
International Business & Economics Research Journal (IBER)
The Effect of Country of Origin in Dominant Brands
Revista científica Pensamiento y Gestión
The Importance of Strategic Analysis in Investment Appraisal
China-USA Business Review
The Erosion of the Country of Origin Effect
Relations industrielles
Developing a Sustainable Food Strategy for Large Organizations: The Importance of Context in Shaping Procurement and Consumption Practices
Business Strategy and the Environment
Development
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Monitoring
Business
International Management
Strategy
Planning
Policy
Law
Geography
The Importance of Connection and Context in Adolescent Violence
JAMA network open
Medicine
