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Publications by A. R Rushdan

The Relevance of Dynamic Brand Image Campaign in Corporate Advertising: A Conceptual of Theory

Advanced Science Letters

Environmental Science

Computer Science

English

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A Complementary Perspective of Conceptual Blending Theory and Relevance Theory on Metaphor Interpretation

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The Interactive Effects of Comparative Advertising on Brand and Company Image Change.

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Effects of Multi-Brand Company’s CSR Activities on Purchase Intention Through a Mediating Role of Corporate Image and Brand Image

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The Effects of Salesperson-Brand Image Congruence on Brand Conceptual Fluency and Customer Responses and the Moderating Role of Brand Familiarity

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Is Publicity Always Better Than Advertising? The Role of Brand Reputation in Communicating Corporate Social Responsibility

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The Images of Foreign Versus Domestic Retailer Brands in China: A Model of Corporate Brand Image and Store Image

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The Awareness of Environmentally Friendly Products: The Impact of Green Advertising and Green Brand Image

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