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Publications by Abhijit Gupta

Rural Marketing in India – Strategies and Perspectives

International Journal of Trend in Scientific Research and Development

English

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Marketing Strategies in Rural India - Lessons for Asian Nations

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Agrarian Distress and Indebtedness in Rural India: Emerging Perspectives and Challenges Ahead

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Convergence and Divergence in Spouses' Perspectives on Women's Autonomy in Rural India

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Defensive Marketing Strategies

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New Perspectives on Digital Marketing, Social Entrepreneurship and Serendipity in Entrepreneurial Marketing

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