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Publications by Adnan Veysel Ertemel
The Role of Brand Equity and Perceived Value for Stimulating Purchase Intention in B2C E-Commerce Web Sites
Business and Economics Research Journal
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the Influence of Perceived Quality, Brand Image, and Emotional Value Towards Purchase Intention of Consina Backpack
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Effect of Vendor Characteristics and Relationship Quality on Consumer Re-Purchase Intention in the B2C E-Commerce in Yemen
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Perceptional Components of Brand Equity: Configuring the Symmetrical and Asymmetrical Paths to Brand Loyalty and Brand Purchase Intention
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Determining Antecedent of Re-Purchase Intention: The Role of Perceived Value and Consumer’s Interest Factor
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Interrelationships Between Viral Marketing and Purchase Intention via Customer-Based Brand Equity
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The Impact of Self-Image Congruence With Store Image on Intention for Purchase From the Store: The Role of Store Brand Equity
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Influence of Social Media Content on Consumer Purchase Intention: Mediation Effect of Brand Equity
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