Discover open access scientific publications

Search, annotate, share and cite publications

Publications by Adriana Manolică

Negative Brand Names

Review of Economic and Business Studies

English

Related publications

Brand Names Before the Industrial Revolution

English

On the Im/Propriety of Brand Names

South Asia Multidisciplinary Academic Journal

English

Brand Names as Keywords in Sponsored Search Advertising

Communications of the Association for Information Systems

Information Systems

English

Negative Effects of Brand Extension

Journal of Independent Studies and Research-Management, Social Sciences and Economics

English

Research on the Influence of Negative Information of Brand Spokesmen on Brand Attitude

English

Positive and Negative Behaviours Resulting From Brand Attachment

European Journal of Marketing

English

Made in Congress? Testing the Electoral Implications of Party Ideological Brand Names

Journal of Politics

Political Science

English

Recognition of Cigarette Brand Names and Logos by Primary Schoolchildren in Ankara, Turkey

Tobacco Control

Occupational Health

English

Evidence From Masked-Priming That Initial Identification of Brand Names Is via Abstract Letter Identities

British Journal of Psychology

English