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Publications by Alan Tapp

Social Marketing and Multidisciplinary Behaviour Change

English

Media Neutral Planning — A Strategic Perspective

Journal of Database Marketing & Customer Strategy Management

English

Linking Business Schools and Practice in Direct Marketing: Are We Missing an Opportunity?

Journal of Database Marketing & Customer Strategy Management

English

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Social Marketing and Behaviour Change

English

Rethinking Behaviour Change: A Dynamic Approach in Social Marketing

Journal of Social Marketing

Management of Technology

English

Social Marketing and Social Movements: Creating Inclusive Social Change Coalitions

Journal of Social Marketing

Management of Technology

English

Impact of Social Media Marketing Strategies on Consumers Behaviour in Delhi

International Journal of Virtual Communities and Social Networking

English

A Social Marketing and Environmental Change Intervention: Get Fruved Years 01-03

Journal of Nutrition Education and Behavior

English

Marketing Behaviour and Marketing Preferences of Bophuthatswana Cattle Owners

English

Marketing or Social Marketing

English

Readiness for Behaviour Change in Non-Alcoholic Fatty Liver Disease: Implications for Multidisciplinary Care Models

Liver International

English

Marketing Behaviour of Jasmine Growers

Journal of Extension Education

English