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Publications by Alvin J. Silk

Structure of Repeat Buying for New Packaged Goods

Journal of Marketing Research

International Management

English

Test-Retest Correlations and the Reliability of Copy Testing

Journal of Marketing Research

International Management

English

Measuring Influence in Organizational Purchase Decisions

Journal of Marketing Research

International Management

English

Recall, Recognition, and the Measurement of Memory for Print Advertisements

Marketing Science

International Management

English

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