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Publications by Amamhe Christerbel Adare
Products Packaging and Its Effects on Consumer Patronage of Cadbury PLC Nigeria
International Journal of Academic Research in Business and Social Sciences
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Impact of Repackaging on Market Share: A Case of Cadbury Nigeria PLC and Nestle Nigeria Plc.
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Hofstede’s ‘Software of the Mind’ Revisited and Tested: The Case of Cadbury Worldwide and Cadbury (Nigeria) PLC - A Qualitative Study
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Customer Perception and Influence of Media Campaigns on Retail Banking Products’ Patronage: A Study of Firstbank of Nigeria LTD
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