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Publications by Amanda J. Broderick

Is a Picture Always Worth a Thousand Words? The Impact of Presentation Formats in Consumers' Early Evaluations of Really New Products (RNPs)

Journal of Product Innovation Management

Management of Technology

English

THOUGHT PIECE No Harm Done? Culture-Based Branding and Its Impact on Consumer Vulnerability: A Research Agenda

Social Business

English

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Endovascular Therapy and Imaging: Is a Picture Worth a Thousand Words?

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Is a “Star” Worth a Thousand Words?

European Journal of Marketing

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A Picture Is Worth a Thousand Words: Code Clone Detection Based on Image Similarity

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A Picture Is Worth a Thousand Words: Exploring Immersion Students’ Language Learning Experiences in Honduras

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