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Publications by Anabel Gutierrez
Using Privacy Calculus Theory to Explore Entrepreneurial Directions in Mobile Location-Based Advertising: Identifying Intrusiveness as the Critical Risk Factor
Computers in Human Behavior
Arts
Psychology
Human-Computer Interaction
Humanities
An In-Store Mobile App for Customer Engagement: Discovering Hedonic and Utilitarian Motivations in UK Grocery Retail
Lecture Notes in Business Information Processing
Control
Systems Engineering
Information Systems
Business
International Management
Simulation
Management
Management Information Systems
Modeling
