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Publications by Andrea Insch
The Strategic Importance of Brand Positioning in the Place Brand Concept – Elements, Structure and Application of the Positioning Statement
Journal of International Studies
Sociology
Business
Economics
International Management
Econometrics
Political Science
Social Sciences
A Study of Resource Dependency: The Coal Supply Strategy of the Japanese Steel Mills – 1960‐2010
Journal of Management History
Accounting
Management
Philosophy of Science
Business
History
Related publications
Identity, Positioning, Brand Image and Brand Equity Comparison.
Independent Journal of Management & Production
Brand Positioning and Consumer Taste Information
European Journal of Operational Research
Information Systems
Simulation
Management Science
Management
Computer Science
Modeling
Operations Research
Brand Positioning Through Print Advertising
Brand Management in Emerging Markets
Brand Positioning in Higher Education: The Perception of Brazilian Generational Cohorts
Revista Brasileira de Gestao de Negocios
Industrial Relations
Management
International Management
Business
Strategy
Pengaruh Green Brand Positioning, Green Brand Attitude, Green Brand Knowledge Terhadap Green Purchase Intention
Jurnal Manajemen Bisnis dan Kewirausahaan
Green Banking Concept as a Positioning Strategy to Gain Brand Image
How Nostalgic Brand Positioning Shapes Brand Equity: Differences Between Emerging and Developed Markets
Journal of the Academy of Marketing Science
Marketing
Economics
International Management
Business
Econometrics
Human Brand Positioning: Success Mantras for Politics
MANTHAN: Journal of Commerce and Management
Positioning in Market Space: The Evaluation of Swedish Universities' Online Brand Personalities
Journal of Marketing for Higher Education
Marketing
Education
