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Publications by Andreea Iacob

Relationships Between Brand Perception, Ideology and Consumer Ethnocentrism in Post-Communist Romania

Journal of Euromarketing

English

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Consumer Perception: Animosity, Ethnocentrism and Willingness to Buy Chinese Products

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Unacademic Academics: Holocaust Deniers and Trivializers in Post-Communist Romania

Nationalities Papers

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Consumer Perception: Animosity, Ethnocentrism and Willingness to Buy Chinese Products

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Local, Global and Glocal Consumer Brand Relationships

Spanish Journal of Marketing - ESIC

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Country-Of-Origin and Consumer Ethnocentrism: Effect on Brand Image and Product Evaluation

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The Urban Nexus: Contradictions and Dilemmas of (Post)Communist (Sub)Urbanization in Romania

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Consumer Perception of Selecting Brand: A Comparative Study Between Pepsi Cola and Mojo Cola

Global Disclosure of Economics and Business

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