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Publications by Andrzej Kobylanski

Search Engine Advertising (SEA) or Organic Links: Do Customers See the Difference?

Journal of Business & Economics Research (JBER)
2012English

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Differences Across Device Usage in Search Engine Advertising

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Conversion Potential: A Metric for Evaluating Search Engine Advertising Performance

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Aggregate Effects of Advertising Decisions: A Complex Systems Look at Search Engine Advertising via an Experimental Study

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Do You Add, Multiply — Or See Mobile First?

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To See or Not to See

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Search Engine Optimization

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Ubiquitous Search Engine

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Do Rats See Like We See?

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