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Publications by Angus Jenkinson
Integrated Marketing and Its Implications for Personalised Customer Marketing Strategies
Journal of Direct, Data and Digital Marketing Practice
Marketing
Management of Technology
International Management
Business
Innovation
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Integrated Marketing Communication and Its Impact on Consumer Behavior
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Social Psychology
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Defensive Marketing Strategies
Marketing Science
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Commentary on “A Brand Switching Model With Implications for Marketing Strategies”
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Marketing and Distribution Strategies for International Organizations
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Community Pharmacy Marketing: Strategies for Success
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Building Customer Value in Relationship Marketing
International Journal of Academic Research in Accounting, Finance and Management Sciences
Customer Engagement: Transactional vs. Relationship Marketing
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Function of Integrated Marketing Communication and Its Impact on Consumer Behaviour