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Publications by Ann Marie Fiore

Impact of Fashion Innovativeness on Consumer-Based Brand Equity

Journal of Consumer Marketing

International Management

English

The Influence of Relational Orientation on Chinese Consumers' Responses Towards Apparel Mass Customisation

International Journal of Mass Customisation

English

The Role of Fashion Innovativeness, Brand Image, and Lovemarks in Enhancing Loyalty Towards Fashion-Related Brands

English

Cross-Cultural Validation of a Fashion Brand Image Scale

English

The Next Step: Priorities and Structure of an ITAA Graduate Education Alliance

English

Relationship Between Experience Economy Dimensions and Perceived Experiential Value in the Context of Indian Shopping Malls

English

Influence of Social Connectedness on Apparel Purchases Through Social Commerce

English

Telepresence and Fantasy in Online Apparel Shopping Experience

Journal of Fashion Marketing and Management

International Management

English