Discover open access scientific publications

Search, annotate, share and cite publications

Publications by Anna S. Mattila

More Marketing Expenditures, Better Hotel Financial Performance?

Journal of Hospitality Financial Management

Hospitality Management

English

Related publications

Linking Entrepreneurial Marketing and Performance Indicators in Jordanian Hotel Industry

Journal of Management Research

English

Empirical Marketing of Hotel Services

RESEARCH RESULT. BUSINESS AND SERVICE TECHNOLOGIES

English

Customer Accounting and Marketing Performance Measures in the Hotel Industry: Evidence From Australia

International Journal of Hospitality Management

Hospitality Management

English

E-Marketing and the Hotel Industry

International Journal of Online Marketing

English

More, Better, Faster

Environmental Chemistry

English

More. Better. Integrated.

English

More. Better. Integrated.

English

Sunk Cost Dilemma Behavior: The Contribution Marketing Expenses Towards Financial Performance

Jurnal Keuangan dan Perbankan

English

Erratum To: Improving Customer-Focused Marketing Capabilities and Firm Financial Performance via Marketing Exploration and Exploitation

Journal of the Academy of Marketing Science

International Management

English