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Publications by Arnold Japutra

Positive and Negative Behaviours Resulting From Brand Attachment

European Journal of Marketing

English

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Idol Attachment and Human Brand Loyalty

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Phagocyte Chase Behaviours: Discrimination Between Gram-Negative and Gram-Positive Bacteria by Amoebae

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Brand Followers on Facebook Perceptions and Behaviours

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Negative Brand Names

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Counterfeit Versus Original Patronage: Do Emotional Brand Attachment, Brand Involvement, and Past Experience Matter?

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Negative Effects of Brand Extension

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Pengaruh Brand Authenticity Terhadap Brand Attachment (Studi Kasus Pada Sepatu Olahraga Adidas)

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Online Brand Awareness. A Case-Study on Creating Associations and Attachment

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Positive and Negative Constitutional Rights

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