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Publications by Aron O'Cass

Antecedents and Consequences of Social Issue Advertising Believability

Journal of Nonprofit and Public Sector Marketing

English

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Antecedents and Consequences of Self-Congruity: Replication and Extension

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Antecedents of SMS Advertising Acceptance Among Young Vietnamese Consumers

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Antecedents and Consequences of Employee Engagement: A Conceptual Study

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Questionable Research Practices in Academia: Antecedents and Consequences

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Antecedents and Consequences of Virtual Customer Co-Creation Behaviours

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Antecedents and Consequences of Employee Engagement- A Hypothetical Approach

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