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Publications by Bang Nguyen
Brand Innovation and Social Media: Knowledge Acquisition From Social Media, Market Orientation, and the Moderating Role of Social Media Strategic Capability
Industrial Marketing Management
Marketing
The Internet of Things (IoT) and Marketing: The State of Play, Future Trends and the Implications for Marketing
Journal of Marketing Management
Marketing
Management
Strategy
An Integrated Model of Firms’ Brand Likeability: Antecedents and Consequences
Journal of Strategic Marketing
Marketing
Management
Strategy
From Awe to Ecological Behavior: The Mediating Role of Connectedness to Nature
Sustainability
Development
Management
Monitoring
Environmental Science
Renewable Energy
Energy Engineering
Law
Sustainability
Planning
Policy
Power Technology
the Environment
Geography
Are CRM Systems Ready for AI Integration?
Bottom Line
Accounting
Management
Business
Library
Information Sciences
The Targeted and Non-Targeted Framework: Differential Impact of Marketing Tactics on Customer Perceptions
Journal of Targeting, Measurement and Analysis for Marketing
Towards a Branding Oriented Higher Education Sector: An Overview of the Four Perspectives on University Marketing Studies
The Marketing Review
The Effect of Access and Satisfaction on Regular Mammogram and Papanicolaou Test Screening in a Multiethnic Population
Medical Care
Environmental
Public Health
Occupational Health
