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Publications by Barbara Iannone

The Brand Value in a New Concept of Hotel: The Albergo Diffuso Sextantio Case

International Business Research

English

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“Albergo Diffuso” Model for the Analysis of Customer Satisfaction

European Scientific Journal ESJ

English

Examining the Effects of Service Performance, Hotel Attributes and Experiential Quality on Brand Loyalty: The Case of Hotel Impiana Morib

International Journal of Academic Research in Business and Social Sciences

English

Measuring Brand Value: The Case of Romanian Public Traded Companies

Studies in Business and Economics

Social Psychology

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Influence of Brand Signature, Brand Awareness, Brand Attitude, Brand Reputation on Hotel Industry’s Brand Performance

International Journal of Hospitality Management

Hospitality Management

English

The Impact of Brand Personality and Students’ Self-Concept on Brand Engagement

International Journal of Business and Social Research

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Implementation of Sustainable Development Concept in Hotel a Surabaya

International Journal of Advances in Applied Sciences

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A Study of the Relationship Among Brand Experiences, Self-Concept Congruence, Customer Satisfaction, and Brand Preference

Contemporary Management Research

Management Information Systems

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Economic Crisis as a Source of Motivation Risk in the Hotel Industry: The Case of the Novotel Hotel in Szczecin

Visnyk of the Lviv University. Series Geography

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The Strategic Importance of Brand Positioning in the Place Brand Concept – Elements, Structure and Application of the Positioning Statement

Journal of International Studies

International Management

Political Science

Social Sciences

English