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Publications by Berend Wierenga
Competitive Strategies in the Motion Picture Industry: An ABM to Study Investment Decisions
International Journal of Research in Marketing
Marketing
Empirical Test of the Lancaster Characteristics Model
International Journal of Research in Marketing
Marketing
Demand-Driven Scheduling of Movies in a Multiplex
International Journal of Research in Marketing
Marketing
Implementing and Evaluating SilverScreener: A Marketing Management Support System for Movie Exhibitors
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Management
Strategy
Management Science
Innovation
Management of Technology
Operations Research
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