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Publications by Bernadette Kamleitner
Attracting New Customers to Loyalty Programs: The Effectiveness of Monetary Versus Nonmonetary Loyalty Programs
Journal of Consumer Behaviour
Social Psychology
Applied Psychology
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Understanding of Loyalty Programs’ Participation Rules
Revista Brasileira de Gestao de Negocios
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Customer Loyalty Programs: Are They Fair to Consumers?
Journal of Consumer Marketing
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The Long-Term Impact of Loyalty Programs on Consumer Purchase Behavior and Loyalty
Journal of Marketing
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Customer Satisfaction With the Loyalty Programs in Retail
Acta Economica Et Turistica
Erratum To: Price Discrimination Through Multi-Level Loyalty Programs
Marketing Letters
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Relationship Marketing in the Industrial Sector for Organic Products: The Assumption of Loyalty Programs Customers and Endomarketing
International Journal of Managerial Studies and Research
Loyalty Programs as a Part of Company’s Marketing Strategy
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis
Agricultural
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The Issue of the Need for a Legally Regulated Loyalty Programs
Points for Fitness – How Smart Wearable Technology Transforms Loyalty Programs