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Publications by Bernard J. Jansen

Aggregate Effects of Advertising Decisions: A Complex Systems Look at Search Engine Advertising via an Experimental Study

Internet Research

Political Science

English

Conversion Potential: A Metric for Evaluating Search Engine Advertising Performance

Journal of Research in Interactive Marketing

English

Brand Names as Keywords in Sponsored Search Advertising

Communications of the Association for Information Systems

Information Systems

English

Metasearch Result Visualization: An Exploratory Study

Proceedings of the Annual Conference of CAIS / Actes du congrès annuel de l'ACSI

English

Searching for People on Web Search Engines

Journal of Documentation

Information Systems

Information Sciences

English

The Components and Impact of Sponsored Search

Computer Science

English