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Publications by Bernard Yannou

Measuring Consumer Perceptions for a Better Comprehension, Specification and Assessment of Product Semantics

International Journal of Industrial Ergonomics

Occupational Health

English

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Ontology Formalization of Product Semantics for Product Lifecycle Management

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New Product Pricing Strategy and Product Performance Assessment in Fast Moving Consumer Goods

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Reaching for the (Product) Stars: Measuring Recognition and Approach Speed to Get Insights Into Consumer Choice

Basic and Applied Social Psychology

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A Study of Consumer Preferences for Customized Product Design

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Rational Over-Specification in Visually-Situated Comprehension and Production

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Consumer Product Safety

Multidisciplinary

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The Consumer Product Safety Commission's Opposition to Consumer Product Safety: Lessons for Public Health Advocates.

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