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Publications by Bettina Grün

Model Uncertainty and Aggregated Default Probabilities: New Evidence From Austria

Applied Economics

English

Deriving Consensus Ratings of the Big Three Rating Agencies

Journal of Credit Risk

English

Step 9: Customising the Marketing Mix

Market Segmentation Analysis

English

Market Segmentation

Market Segmentation Analysis

English

Step 1: Deciding (Not) to Segment

Market Segmentation Analysis

English

Response Style Contamination of Student Evaluation Data

Journal of Marketing Education

English

Does One Size Fit All? The Suitability of Answer Formats for Different Constructs Measured

Australasian Marketing Journal

English

Assessing Analytical Robustness in Cross‐cultural Comparisons

International Journal of Culture, Tourism, and Hospitality Research

Hospitality Management

English