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Publications by Bill Merrilees

Determinants of SME Brand Adaptation in Global Marketing

International Journal of Entrepreneurship and Small Business

International Management

English

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Determinants of SME Performance in Africa: An Empirical INSGHT

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Exploration on Marketing Strategy of Foreign Luxury Brand in China

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Implementasi Digital Marketing Dalam Membangun Brand Awareness

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Internet Marketing in the Brand Technologies of the Tourism Industry

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Editorial: Interactive Electronic Marketing and Brand Management

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Brand Awareness and Marketing Campaign for Nilkamal

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Building Brand Equity Through Corporate Societal Marketing

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Brand Experience Effects on Consumer Social Media Marketing Perceptions and Brand Value

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