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Publications by Brian S. Gordon

The Development of Brand Association Measures in Multiple Product Categories: New Findings and Implications for Goods and Service Brands

International Journal of Business Administration

English

Student-Athlete School Selection: A Family Systems Theory Approach

Journal of Intercollegiate Sport

English

Related publications

The Influence of Rituals on Luxury Product Consumption: Implications for Brands

Journal of Brand Management

English

Consumer Choice and Preference for Brand Categories

Journal of Marketing Analytics

English

Study on the Allocating and Planning of Brands and Goods

International Journal of Business and Management

English

New Product Pricing Strategy and Product Performance Assessment in Fast Moving Consumer Goods

International Journal of Economics and Business Administration

English

The Value of Consumer Goods Brands in Industrial Markets

Journal of Business and Management Sciences

English

Impact of Buying Counterfeit Brands on the Brand Image of Original Brands

Asia Proceedings of Social Sciences

English

Decision-Making After the Product-Service Shift and Some Implications for Ergonomics

English

The Roles of Identity and Brand Equity in Organic Consumption Behavior: Private Label Brands Versus National Brands

Journal of Brand Management

English

Perceived Brand Personality of Symbolic Brands

Journal of Economics and Behavioral Studies

English