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Publications by CHRISTOPHER J. COLLINS
The Effects of Organizational Brand Equity on Employment Brand Equity and Recruitment Outcomes.
Academy of Management Proceedings
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The Effects of Multimedia Advertising on Building Brand Equity
Management Science Letters
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Reviewing the Concept of Brand Equity and Evaluating Consumer-Based Brand Equity (CBBE) Models
The International Journal of Management Science and Business Administration
Identity, Positioning, Brand Image and Brand Equity Comparison.
Independent Journal of Management & Production
Measuring Brand Equity of Cosmeceuticals – A Case Using Consumer Based Brand Equity Model
Asian Journal of Pharmaceutical and Clinical Research
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Young Consumers’ Insights on Brand Equity
International Journal of Retail and Distribution Management
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Conceptualizing Employer-Based Brand Equity and Employer Brand Pyramid
European Scientific Journal, ESJ
University Students’ Insight on Brand Equity
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Analisa Brand Equity Terhadap Brand Loyalitas Pt. Transjakarta
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Brand Equity and Brand Performance on Branded Apparels in Chennai City
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Mechanics of Materials
Electronic Engineering
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