Discover open access scientific publications

Search, annotate, share and cite publications

Publications by Carmen-Maria Albrecht

How to Offer Luxury Products on the Internet: The Influence of Online Assortment Decisions and Online Purchase Options on Brand Equity

English

Related publications

Influence of Sensory Stimuli on Brand Experience, Brand Equity and Purchase Intention

Journal of Business Economics and Management

English

Consumer Independence Against the Decisions to Buy Online Products

English

The Role of Online Brand Trust on the Image of Online Brands

Journal of Internet Applications and Management

English

Luxury Retail – The Online Experience

Journal of Textile Science & Fashion Technology

English

Influence of Social Media Content on Consumer Purchase Intention: Mediation Effect of Brand Equity

Eurasian Journal of Business and Economics

English

The Influence of Social Media Communication on Brand Equity: The Evidence for Environmentally Friendly Products

Applied Ecology and Environmental Research

English

An Empirical Study on Online Purchase Behavior and Consumer's Perception of Online Shopping

International Journal of Management Studies

English

The Impact of Online Advertising on Tunisian Consumers’ Purchase Intention

Journal of Marketing Research and Case Studies

English

Perceptional Components of Brand Equity: Configuring the Symmetrical and Asymmetrical Paths to Brand Loyalty and Brand Purchase Intention

Journal of Business Research

English